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24 July 2026 — Jeff Gomez

How to Find Purpose and Design Your Life in Line With Your Values

Most people can tell you what they do. Fewer can tell you why they do it, or whether the life they built still matches what actually matters to them.

That gap shows up at different ages in different clothes. A twenty year old finishes a degree and realizes the path was chosen by default, not by design. A parent in their forties looks at a career that pays well and feels strangely hollow. A retiree who spent decades defined by a title wakes up one Monday with no meeting to run and no clear answer to who they are now.

The question underneath all three is the same one. Who am I, once the role that defined me is gone or was never quite chosen in the first place?

Purpose is not a feeling you wait for

A lot of advice treats purpose like a hidden object you eventually stumble across. Follow your passion long enough and it will reveal itself. That framing sounds nice and rarely holds up.

Purpose works more like a direction than a destination. It comes from a repeated match between what you do and what you value, not from a single flash of clarity. Research on wellbeing keeps landing in a similar place. People who report a strong sense of purpose tend to describe daily actions that connect to something larger, not a one time revelation that changed everything overnight.

This matters because it changes what you actually do about it. You do not sit and wait. You test, adjust, and pay attention to what pulls you forward and what quietly drains you.

Values are the compass, not the vision board

People often confuse values with goals. A goal is a target, like a promotion or a finish line. A value is a standing direction, like honesty, craft, or care for family. You can hit a goal and still feel lost if it did not sit on top of a value you actually hold.

Try this instead of a vague vision board. Pick three moments in the last two years when you felt fully engaged, time moving strangely fast or strangely slow in a good way. Write down what was actually happening in each one. Not the job title, the actual verbs. Were you solving something. Teaching someone. Building with your hands. Leading a group through something hard.

Patterns usually show up by the third example. Those patterns are closer to your real values than anything you would write on command if someone asked you cold.

The design part, not just the discovery part

Once you can name a value with some precision, the next step is structural, not inspirational. Life design means arranging the actual hours of your week so more of them touch that value, even in small ways.

This does not require quitting a job or moving to a different country. A value around teaching can show up as a weekly hour spent mentoring someone at work, long before it ever becomes a career change. A value around craft can show up in how you approach a task nobody else is watching closely. Small and consistent beats dramatic and rare.

One study on career transitions found something worth sitting with. People who successfully rebuilt a sense of identity after a major role ended rarely did it through one big decision. They did it through a series of smaller experiments, each one testing whether a new activity actually matched a value they held onto from before.

Where elite performers learn this the hard way

Years working inside high performance sport taught me something that applies well beyond it. Athletes who define themselves entirely by results are the ones who struggle hardest when the scoreboard disappears. The ones who hold onto a clearer sense of what they value, discipline, teamwork, craft, tend to carry that identity into whatever comes next, sport or otherwise.

The lesson is not really about sport. It is about what happens to anyone who lets a single role carry the full weight of their identity. Executives losing a title, retirees losing a routine, and young adults picking a first direction all run into the same structural problem. The fix looks the same too. Build identity around values that can survive a role change, not around the role itself.

A starting exercise

Set aside twenty minutes this week. Write down the three engaged moments from earlier, the actual verbs involved, and one small way to bring more of that verb into this coming week. Nothing dramatic. Just one hour, one conversation, one task shifted slightly toward what you actually value.

Purpose tends to follow that kind of small, repeated evidence far more reliably than it follows a big decision made in a single afternoon.

Jeff Gomez

Jeff Gomez is an executive and performance coach in West Cork, Ireland, with a PhD on performance and the impact of stress and fifteen years coaching Olympic and Paralympic athletes. More about Jeff →

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